Color Factory will present James Rosa's designs in their upcoming exhibition in SoHo. 

Color Factory is a collaborative interactive exhibit that debuted in San Francisco in August 2017. What was intended as a month-long run unexpectedly flourished as a celebration of color and creativity that lasted for another eight sold-out months.

This August, a whole new palette is coming to New York City’s SoHo neighborhood. In 20,000 square feet, Color Factory will feature brand-new participatory installations of colors they’ve collected around the city— hues that invite curiosity, discovery, and play. Some of their favorite artists, creatives, designers, and makers are teaming up with them to tell their unique color stories.